Privacy policy

Last updated: March 25, 2026

USELESS PRIDE DISTRIBUTION (SIRET 95275579100011), headquartered at 4 Rue de Kourou, 31240 L'Union – France, operates the online store RISE OF THE NORTHSTAR, powered by Shopify. This policy describes how we collect, use and protect your personal data in accordance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679).

1. Data controller

USELESS PRIDE DISTRIBUTION | 4 Rue de Kourou, 31240 L'Union – France | support@uselesspride.com | +33 7 50 72 29 40

For any data-related enquiry, please contact us using the details above.

2. Data collected

  • Contact details: name, postal address (shipping and billing), phone number, email address

  • Financial data: payment information processed securely by Shopify Payments (we do not store card data directly)

  • Order data: items purchased, order history, returns and exchanges

  • Browsing data: IP address, browser type, pages visited, visit duration – collected via cookies and analytics tools

  • Communications: messages sent to customer service

3. Legal basis for processing

  • Performance of contract (Art. 6.1.b GDPR): order processing, payment, shipping, returns management, order-related communications

  • Consent (Art. 6.1.a GDPR): marketing emails, non-essential cookies (analytics, advertising, personalisation)

  • Legitimate interest (Art. 6.1.f GDPR): fraud prevention, service improvement, IT security

  • Legal obligation (Art. 6.1.c GDPR): retention of accounting and tax records

4. Cookies

  • Strictly necessary cookies: essential for site operation (cart, session, security). No consent required.

  • Analytics cookies – Google Analytics: we measure audience and browsing behaviour to improve our store. Data is pseudonymised. Legal basis: consent.

  • Advertising cookies – Meta Pixel (Facebook): we use the Meta Pixel to measure ad performance and show targeted ads on Facebook and Instagram. Legal basis: consent.

  • Personalisation cookies: remember your browsing preferences. Legal basis: consent.

You can manage your cookie preferences at any time via the consent banner on our site.

5. Retention periods

  • Order and billing data: 10 years (legal accounting obligation)

  • Customer account data: account lifetime + 3 years after last activity

  • Marketing data (email): until unsubscribe or 3 years after last contact

  • Analytics cookies and browsing data: maximum 13 months

  • Meta Pixel data: maximum 180 days

  • Fraud prevention data: 5 years

6. Recipients of data

  • Shopify International Limited (hosting, payment processing, store management) – Canada

  • Printing and logistics providers (POD suppliers, carriers: Colissimo, Mondial Relay, DHL/UPS/FedEx, Chronopost)

  • Google LLC (Google Analytics) – United States

  • Meta Platforms Ireland Ltd (Facebook/Instagram Pixel) – Ireland/United States

Transfers outside the EU (notably to the United States) are governed by the European Commission's standard contractual clauses or equivalent recognised mechanisms.

7. Your rights

  • Right of access, rectification, erasure, portability, restriction, and objection

  • Right to withdraw consent at any time, without affecting prior processing

To exercise your rights: support@uselesspride.com | +33 7 50 72 29 40. We will respond within one month.

You also have the right to lodge a complaint with your national data protection authority. In France: CNIL – www.cnil.fr.

8. Contact

support@uselesspride.com | +33 7 50 72 29 40 | 4 Rue de Kourou, 31240 L'Union – France